Questions
No jargon, no pressure. Honest answers about how we work, what it costs, and whether it is the right fit for your home. If your question is not here, we would be glad to answer it in person.
Cost & commitment
We work on results rather than retainers. You keep control of your own ad budget, paid into your own account, and our fee is tied to a resident moving in. The commercial terms are simple, and we will walk you through them on a call.
Into your own Meta ad account, never to us, so you keep full control of it and can see exactly where it goes. We will agree a sensible monthly budget for your home together on a call.
It is tied to results, so our interests and yours point the same way. We keep the commercial side simple and shape it around your home, and we will walk you through every part of it on a call.
Yes. Our fee is tied to results, so we only do well when you do, which means we have to believe in your home before we ever pick up a camera. We will explain the simple commercial terms on a call.
We ask for a three-month window on the ad spend, because that is what gives a campaign a fair chance to find the right families and prove itself. Everything is set out plainly in a simple agreement before we begin.
How it works
We spend one day at your home capturing a real family member's story, your manager's story and the moments that show what life is truly like. We shape it into a hero film and shorter pieces, place it on Meta to reach families nearby, and turn the interest into enquiries through a simple funnel. You pay only when a resident moves in.
Filming usually happens within weeks of starting, and the campaign goes live once the film is ready, typically within about four weeks of the shoot. Every home and every local area is different, and we will always be honest with you about timelines rather than promise the world.
One day on site for the filming. After that we handle the editing, the advertising, the funnel and the reporting, so your team can carry on with the work that matters.
A shoot day, a willing family member or two, and access to your space. We bring the team, the equipment and the consent forms. You do not need a plan, a script or any marketing know-how.
Filming, consent & compliance
Understandably so. Our focus is a family member of a resident, not the resident, because the family is the decision-maker and it keeps things gentle. We film in quiet corners, and any background footage that includes other residents only happens where they or their families have signed a media release form, which we provide ourselves.
We do. Everyone who appears gives clear, written consent, we provide all the forms, and a full data processing agreement is included. We film with care for your residents, their families and your reputation.
No. We never script and we never stage. We ask open, gentle questions, capture what is true, and build the story in the edit. The result feels like a real family talking, because it is.
Results & fit
Google is a bidding war for one or two sponsored slots, usually won by whoever spends the most. Meta lets a genuinely moving story reach families in your local area while they are quietly making the decision, often for far less. We bring the family to you, rather than waiting for them to search.
Residential, nursing and assisted-living homes with private beds to fill, who are proud of the care they give and would quietly like more families to find them. Independent and small-group operators are very much welcome.
Then you will have invested in your own ad account and we will have invested our time, but our fee only follows a resident moving in. We would also rather tell you honestly before we start if we do not think your home is the right fit.
