Websites for care homes
Your website is the first visit a family ever makes, long before they walk through the door. We build beautiful, mobile-friendly sites made only for care homes, so that first impression carries the real warmth of your home, instead of a dated page that never shows how good you truly are.
The problem
So many wonderful homes are still represented online by a website that looks years out of date, will not sit right on a phone, and reads like a list of facilities rather than showing the warmth inside. Families form their impression in seconds, and that impression is quietly working against you.
Quietly, it turns away the families who would have chosen you, the ones who clicked away before they ever felt what life with you is really like.
The first impression your care deserves
A family should feel the warmth of your home long before they call.
Three builds
One using the photos and video you already have, one designed from a blank page around your home, and one where we come and capture your home at its very best. All built by hand, and all yours to keep.
A clean, modern site using your own photos and video. The quickest way from a dated page to one you are proud of.
A fully bespoke site, written and designed around your home's own story, with everything a family needs to find you, trust you and reach out.
Everything in the Bespoke build, plus a day with us capturing your home properly, so every image and every frame is truly yours.
All three are a one-off, paid upfront, with no retainers and nothing to sign up to. You own the finished site outright and can host it wherever you like, or let us look after it for you at £50 a month.
The Showcase, on film
The Showcase includes a filming day at your home. Each film answers one question every family is quietly asking, and all three live on your new site from the day it launches.
Why films are worth having
Why us
We build for care homes and nothing else, so we understand the families, the emotion and the trust this decision is built on.
Not a brochure that sits there quietly. Every page is shaped around the moment a worried family decides to reach out.
The sites above, and the one you are reading now, were built by the same hands that would build yours. Hand-built, and nothing less.
Your CQC rating, your privacy notice and your site’s security are built in properly, not bolted on. A general designer rarely knows what a care home has to show, or why.
Built in
These are the parts families and managers notice most, and the parts most care home websites get wrong. They come with every build, not as extras. Every example below is taken from a live site.
Your CQC rating
Every home gets a proper certificate card: the overall rating, the five areas the Commission inspects, the date the rating was given and a link to the full report on cqc.org.uk. It is designed to belong to your site rather than sit on it like a sticker, and it meets the requirement to show your rating on your website.
If a rating is not yet where you want it, we show it plainly and link to the report. Families trust a home that is open about it.
The enquiry
Most contact forms hand a manager a name and a number. Ours asks which home the family means, who the care is for, what they would like to happen next and how they would rather be reached, in three gentle steps.
What lands in your inbox is an enquiry you can act on, with the family's details ready to reply to. The phone number sits right beside the form for anyone who would rather just call.
Plenty of homes come to us with a handful of phone pictures, or none at all. We hold a large library of warm, care-appropriate scene-setting imagery to fill the gaps on day one, so your site never launches bare. It is never used to stand in for your residents or your team, and when you are ready, a simple photo pass swaps it for the real thing.
Fees
Families want a rough idea of cost before they call, and most homes make them ask. If you are happy to, we show your starting fees clearly, with a short note on what they depend on and where help with funding comes from. If you would rather not, we leave them out.
Security
When someone fills in a form about their mum, they are trusting you with something private. Small business websites are a favourite target for hackers and spam bots, so every site we build is made to keep them out from day one.
Enquiries are emailed to the home the family chose and used to reply to them, nothing else. No mailing lists, and no marketing database to leak.
Every site runs on HTTPS with an SSL certificate, so anything a family types is encrypted on its way to you. No “Not secure” warning in their browser, ever.
Hand-coded, with no WordPress, no plugins and no admin login for anyone to guess. Most hacked small business sites are let down by an out-of-date plugin. Yours simply has none.
The enquiry form filters out bots and spam automatically, so your inbox only fills with real families, and nobody can flood it with junk.
Common questions
There are three builds, all a one-off with no retainer. The Refresh, using your own photos and video, is £750. The Bespoke, a fully custom site with copywriting, local search pages and a tour booking path, is £1,997. The Showcase adds a day of filming and photography and a cinematic walkthrough film, at £4,997. You own the finished site whichever you choose, and optional hosting and upkeep is £50 a month.
You own the finished site outright, with no lock-in and nothing to sign up to. Host it wherever you like, or let us look after it for you for a small monthly fee. The build is paid once, upfront.
The Refresh is usually live within a week, once we have your photos and words. The Bespoke takes a little longer, because we interview you and write every page around your home. The Showcase runs longest, as it includes a day at your home filming and photographing before the build, then rounds of revisions until it feels right.
Most homes come to us with a dated site, and any of the three builds replaces it. The Refresh rebuilds it cleanly around the enquiry using your existing photos, while the Bespoke and the Showcase start fresh, the Showcase with new photography and film. We keep whatever still works and improve the rest.
A general designer can build a lovely site. We build for care homes and nothing else, so we already understand the families, the emotion and the trust this decision is built on, and we shape every page around the moment a worried family decides to reach out.
They are emailed straight to your home over an encrypted SSL connection, with the family's details ready to reply to, and used for nothing else. The site has no database or admin login for anyone to break into, and the form blocks spam and bots automatically.
Not at all. Many homes start with a few phone pictures or none. We fill the gaps with warm, care-appropriate scene-setting imagery so the site never launches bare, never used to stand in for your residents or team, and swap in your own photos whenever you are ready. The Showcase includes a full day of photography, so that gap closes from day one.
When you're ready
When your website is finally doing your home justice, showing your beds to the local families searching for care is the natural next step. There is never any pressure, just an open door for when the time feels right.
See how we fill private beds →
See how everything we do fits together.
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